Stop Losing New Members – Do THIS Instead!
Stop building retention strategies for people like YOU – because no one is like you!
Most new members aren’t like us in the fitness industry.
They don’t have the same intrinsic motivation to hit the gym 3+ times a week. They need extrinsic motivation to get started.
So, if you want to improve retention, build your strategies with THEIR reality in mind – and watch your retention rates soar!
Here’s a simple, proven tactic: Challenge new members to complete 4 workouts in their first 30 days to be eligible for a prize or giveaway.
Dr. Paul Bedford’s research shows that when members hit 4+ visits in their first month, they’re FAR more likely to stay long-term.
Extra Challenge: In month 2, raise the bar – maybe 6 visits – to keep momentum rolling. You could even go to 8 visits in month 3!
The key is to set them up for success early. When they feel like they’re winning, they keep coming. And when they keep coming…BOOM – your retention improves!
Want Paul Bedford’s contact details?
Email me with ‘Retention Guru’ in the subject line and I’ll get them to you!
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.