Strength Training is Taking Over: How Your Gym Can Ride the Wave!
#womenwholift #girlswholift #musclegrowth
Massive trending hashtags as strength training is cool, popular and more important than ever in the eyes of our consumers! In fact, would you believe in 2023 Track My Gym survey of equipment usage there was a 366% increase in free weight use and 51% decrease in cardio.
Strength training is HOT right now and toward the end of 2024, Harrison Company published a phenomenal report on the growth of strength training and today we have one of the authority figures behind that report joining us to discuss the findings and then subsequent ideas for your gym, club or studio!
Buckle up as this ep we will be lifting, deading, squatting and clean n pressing heavy stuff to help you ride the strength training wave!
Key Highlights:
- Paul Byrne (Harrison Company): We discuss the data behind the trend and actionable strategies for your business.
- Jennifer Poljacik (212 Fitness): Jennifer shares invaluable member service strategies to keep your members engaged.
- David Steele (SneezeIt): Marketing nuggets to help you up your marketing game in a short amount of time.
- Lauren Becker (ClubCom GymTV): Discover potential revenue streams you might be missing.
Resources & Links:
- Fitness Business Podcast’s LinkedIn Community
- Mystery Shopping for Fitness Businesses – Website
- Paul Byrne – LinkedIn
- Harrison Co – Website
- Link to Strength Training Report – Access Here
- Link to GLP-1 Report – Access Here
Wise Words
In The Trenches With A REXer
Suppliers Pitch
Merch Sponsor
REX Trusted Suppliers
Next Episode:
Our next episode is with Zach from ‘Creative’ where we discuss the importance of values in your business and the impact that plays in your marketing. It’s a great chat with strategies to strengthen the foundations of your business.
Support the Podcast:
Enjoyed this episode? Please leave a review on Spotify or Apple Podcasts to help us reach more listeners! We appreciate your support!
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.