What Great Gym Owners Do That Other’s Won’t
When you’re in a leadership role—owner or manager—it’s not just about making the right decisions. It’s about making the toughest right ones.
And those decisions? They’re usually about people. They shape your club’s culture more than any policy or promotion ever will.
In 2022, I walked the Gettysburg battlefields with my REX Roundtable. The leadership decisions made there—some bold, some delayed—shaped history. The lesson? Not making a decision is a decision.
Here’s a simple 3-step filter for big calls:
- What’s the upside if it works?
- What’s the downside if it bombs?
- Can I live with the downside—really?
Protecting culture might cost you in the short term—but it pays dividends in loyalty and legacy.
Jeff Bezos sums it up best:
“If the decision is reversible, go fast. If it’s hard to reverse, pump the brakes.”
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.