Why The Best Gym Owners Look Outside The Industry
If you only look at other gym owners, you’ll only get as good as gym owners.
If you want to get better (and even stand out), start looking outside our industry for champions of your weakest areas.
British Airways once studied a Formula 1 pit crew to speed up aircraft maintenance, not another airline. That study was game-changing for their business.
Last week, my REX Roundtable visited Text Em All — a US-based company world-famous for their culture – check out this link for their culture. We learned how they attract, keep, and keep amazing people engaged. One part of their secret sauce is Patrick Lencioni’s Five Dysfunctions of a Team is brought to life with real behaviours. It was brilliant (yep, I took photos – reach out if you’re curious).
Your challenge:
- Be brutally honest – where is your business weak?
- Find a company outside the fitness industry that crushes it in that area.
- Study them.
- Personalise their secret sauce.
- Grow.
- Reap the rewards – maybe not all in 7 days lol
If you need help finding one, email me. I might know just the business to learn from.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.