The 1% That Cost Olympic Gold — Don’t Let It Cost You
In the men’s 100m final at the last Olympics, Noah Lyles won gold in 9.83 seconds.
Letsile Tebogo came second in 9.88.
If Tebogo had run just 1% faster, he’d have hit 9.78 and taken the gold — Botswana’s first-ever 100m title. One. Percent. That’s all it would’ve taken.
So… if you could improve just 1% this month, what would it be? And what’s stopping you?
In the gym, we celebrate 1% wins: heavier lifts, faster runs, better reps. But in business, we chase 10% revenue jumps and 12% cost cuts.
The truth is sometimes 1% is all you need — if it’s in the right place. Here’s how to find that 1%:
- Zoom out and look at your business like you’re 1,000m in the air.
- Surround yourself with people who’ve been where you are.
- Or do both — that’s what REX Roundtables is all about.
And if you improve 1% per month, the year-end result is 12.68% better than where you started at the beginning of the year. That’s worth celebrating.
What’s your 1% focus this month?

Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.