The 1% Better Hack: The Clipboard Secret
Please imagine that you’ve got a sick pet. You have a choice of 3 qualified vets to look after your very sick pet:
- One wears activewear
- One wears casual wear
- One wears a white lab coat with a stethoscope and biz-cas wear
Who do you trust most?
Research shows people overwhelmingly trust the lab coat as perception matters.
In my recent travels, I’ve seen PTs running sessions with no clipboard, no device, no notes. I have seen sales people touring prospects with no clipboard.
Here’s my 1% better tip for this week: Grab a clipboard and write stuff down. This screams credibility, presence, and genuine care.
If you want clients to believe in your service, it starts with what they perceive.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.