How good is a laugh?
When you laugh, your body releases endorphins — those feel-good hormones you also get from exercise… or sex!
This week I ate at two restaurants. At The Founding Farmers, our waiter Dom had quick one-liners and made us smile all night. The second? Efficient but no smiles, no eye contact, no warmth. Same food quality. Totally different feeling.
And that’s the thing, your team controls how your members feel.
You can’t hire comedians, but you can build a culture where people relax, be real, and smile.
You can teach skills but you can’t teach someone to smile.
When you smile, your team mirrors it. When they smile, your members feel it. And when your members feel it, they talk about it.
Funny, isn’t it? Business growth starts with a smile.

Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.
